This Guy is Selling Private Jet Charters Through Billboards, and the Reason Will Surprise You
There is nothing you cannot sell, at least that is what a seasoned marketer would tell you. But when it comes to selling chartered flights on private jets, then you are faced with the challenge of targeting a niche market of high-profile customers.
Usually, with niche markets, marketing principles would not recommend that you opt for billboards as your preferred method of advertising, but for one broker that principle does not hold much weight.
About Tasca
We are talking about Christopher Tasca, a broker who is in the business of selling charters for private jets as well as jet cards. He is currently advertising on three billboards, but now he is looking to expand his presence on three more located in key strategic locations.
A resident of Providence in Rhode Island, Tasca works for the company ProspAir Jet Charter as their sales director. ProspAir does not have jets of its own, rather it is merely the brokerage wing of Dumont Group, a company based in Delaware which owns as well as manages its own fleet of private jets.
Advertising on a Billboard
Tasca’s inaugural billboard was at T.F. Green Airport, and according to reported figures, his ad received around 80K impressions every week, which is the desired figure by many marketers who are looking to advertise mainstream products such as shampoos or clothes.
However, considering the service Tasca is offering, the effectiveness of his billboard advertisement regardless of the number of impressions should naturally raise some doubts.
But, so far Tasca has found his advertising methodology to be very effective. According to him, his hometown has 40 customers for private aviation, 50% of which he has already acquired. Now he is aiming to reach the rest of the 20 potential customers in the area, and the billboard was essentially put up to grab their attention. Within weeks, he was approached by one additional customer.
Personal Connection
Putting up his own picture on top of the billboard allows Tasca to connect with potential customers and gain their trust, because they become aware of what he looks like, which essentially creates a sense of familiarity between them, at least according to Tasca.
He got the idea from the kind of billboards put up by agents dealing in real estate or in insurance for high-profile clients, which led him to the conclusion that these agents are successful in building relationships with their clients because they reveal who they are instead of just being a voice over the phone.
Since high-end markets are all about building relationships, advertising on billboards became somewhat of a necessity in his view.
Cleverly Placed
Although it makes some sense to put up a billboard for a private jet charter service on a billboard located on an airport, Tasca had a deeper motive behind it.
Commercial flights seldom offer a seamless experience to their customers, and Tasca hopes that whenever people would see his billboard while having just faced the hassle of a commercial flight, their desire to book a chartered flight would be at its peak. Even if this does not result in any direct sales, Tasca hopes that at least it would start up conversations about his service, and word of it would ultimately reach potential customers.
Another one of his billboards is located in the surrounding vicinity of the Quonset State Airport, while the third is located on I-95 just south of the Boston region. For his next billboard, Tasca is aiming for the Teterboro Airport located in New Jersey, which serves as New York City’s main airport for private jets.
And the billboards are not costing him a fortune, either. Apparently, Tasca is able to secure one billboard for a month at an average price of only $1,000. Considering that Dumont is increasing the size of its fleet, the company is preparing for an influx of new customers and an expansion in its customer base, and Tasca is hoping to achieve that with his billboards.
More in The Jet Set
-
Turn Your Rental Space Into Your Home With These Effective Tips
Get to Know Your Boundaries Before you start planning your mini-makeover, it is crucial to understand the limitations set by your...
December 14, 2023 -
Brewing Controversy: Unraveling the Bud Light Boycott
In a world fueled by opinions, the recent Bud Light boycott has stirred quite the commotion. It’s not your typical tale...
December 7, 2023 -
How LVMH Became a $500 Billion Luxury Empire
LVMH Moët Hennessy Louis Vuitton is a name synonymous with luxury and opulence. The brand has crafted not just products but...
December 2, 2023 -
Women Spend 20% More Per Year on Out-of-Pocket Health Costs
A recent report from Deloitte has brought to light a concerning issue in the world of healthcare – women spend a...
November 24, 2023 -
How Sound Baths Can Soothe Your Mind, Body and Soul
Have you ever been so caught up in a song that you felt the world melt away? Music, in its many...
November 18, 2023 -
What to Know Before Rebalancing Your Investment Portfolio
Managing an investment portfolio is akin to steering a ship through ever-changing waters. Periodic adjustments are necessary to ensure you stay...
November 11, 2023 -
Jeff Bezos and Fiancée Lauren Sánchez’s Extravagant $500 Million Superyacht
Get ready to set sail on a journey into the opulent world of Amazon founder Jeff Bezos and his fiancée Lauren...
October 31, 2023 -
How to File Your Taxes: A Comprehensive Guide
Filing your taxes can be daunting, but with the right knowledge and preparation, it doesn’t have to be overwhelming. Taxes are...
October 26, 2023 -
Make Your Kids Mini Master Chefs | Here’s How
For many of us, the kitchen is the heart of our homes – a place where magic happens, one dish at...
October 19, 2023
You must be logged in to post a comment Login